Here's how most communication strategies get written: backwards. The client hands over a brief. In it: a list of objectives set before you arrived, a list of activities that must be delivered whether they fit the strategy or not, the channels they currently communicate on, the audiences they currently communicate to. And the list goes […]
Have you ever noticed how, no matter the communications project or tender, there is an unwritten rule that if an owned communication channel exists, it should be used? This is particularly so in the case of social media channels. Facebook, LinkedIn, X/Bluesky and Instagram are frequently treated as the minimum on EU projects. Of course, […]
